Explore the Benefits of Utilizing Interim and Fractional CMO & Marketing Support Services
To Drive Business Growth
Is your business experiencing one of the following?
Your business has been flat, not growing
You have no strategic marketing initiatives
Your internal marketing team is tactical, not strategic
Your current marketing execution is not delivering and returning an ROI
You lack market, competitive and customer insights
You need to better understand vertical markets for messaging and growth opportunities
You want to expand into new markets but need to understand the opportunities
Your company lost its marketing leadership and need a replacement asap
The market is changing and perhaps becoming more competitive and you need to understand, pivot and create new revenue opportunities
Your brand needs a refresh
Getting Your Business Back to Business
Not all companies and their problems are created equal. To address your specific challenges, you need to identify the insights and knowledge needed to define your brand and create a plan that helps you achieve your vision of success is essential.
At The Ponzi Group, we start by focusing on these three areas: Insights, Brand, and Plan.
And in that order… to become more strategic in achieving your business goals. These three pillars are key to building an effective, efficient strategic growth plan for your business.
For Better Strategic Decisions
Depending on your objectives, the right combination of quantitative, qualitative, or secondary research methodologies can be used to gather the necessary insights to help uncover opportunities, challenges, issues, and obstacles to ensure strategies and plans focus on the needs of the market you serve.
By better understanding your target customers and their journeys, the channels they use to gather information, your competition and the dynamics of the market, your brand, messaging strategies and plans will be more effective and cost-efficient both in the short- and long-term.
Visit our research group at: www.strategicmarketintelligence.com
Defining Core Brand DNA
As incredibly important as it is, building an effective brand strategy continues to be one of the most difficult tasks facing companies of all sizes and in all industries. Brands that want to thrive, not simply survive, must build a great brand. And live it.
The process combines market/ competitive intelligence and customer insights to arrive at a brand strategy and a point of differentiation that is concise, simple, direct, competitive, and above all, meaningful to your audience.