I got to sip on a very hot topic at the Business Growth Café with social media expert, author of Maximize Your Social, and social media agency owner, Neal Schaffer. Neal helped to reconfirm many of my maxims about social media marketing along with illuminating some new exciting territory that we all need to start venturing into if we aren’t already. If you don’t use it, you’ll lose it First things first: if you don’t use it, you won’t get it, and if you don’t get it, you’ll l