Angelo PonziSep 24, 20208 minTurning an Eye Towards Your Future BusinessThink about what a post-pandemic strategy looks like for your business, and focus on the idea of getting your business back to business
Angelo PonziAug 19, 20203 min3 Pillars to Build an Effective Growth Strategy – Pillar #3, PLANYour strategic plans are essential to managing your business growth. Spend time developing a cohesive roadmap...
Angelo PonziJul 27, 20204 min3 Pillars to Build an Effective Growth Strategy – Pillar #2, BRANDBusinesses and brands are not people, but people comprise and create them. How people within a business are thinking, feeling, and acting...
Angelo PonziJun 19, 20204 min3 Pillars to Build an Effective Growth Strategy - Pillar #1, InsightsSpend time understanding the dynamics of the market in which you compete, and think through the strategies to build an enduring brand
Angelo PonziApr 30, 20208 minLessons Learned Navigating business challenges during the COVID-19 crisis We are living in unprecedented times. Not since the 1918 Spanish Flu pandemic...
Angelo PonziOct 28, 20193 minThe New World of Influencer MarketingI got to sip on a very hot topic at the Business Growth Café with social media expert, author of Maximize Your Social, and social media...
Angelo PonziApr 10, 20184 minWhat role does market dynamics play in developing your brand strategy?Developing messaging for your new campaign is simple, right? Identify the markets or categories you want to target, get to know the...
Angelo PonziNov 3, 20162 minMarketing’s Silver BulletWhen we think of silver bullets, we know they were a symbol for the Long Ranger. And, they certainly killed a Werewolf or two, but I...
Angelo PonziOct 19, 20163 minUnderstanding Buyer Behavior to Develop Brand MessagingRegardless of whether you’re competing in the B2C or B2B marketplace, understanding buyer behavior and what drives their decision to buy...